Regardless of your stance on ad blockers, simply showing a mysterious eye without telling you you should stop your ad blocker sounds like awful design.
I think it's meant to be a placeholder animation that goes away when the content is available rather than a cryptic visual for users with an ad blocker. It's definitely a weird net effect.
Regardless of your stance on ad blockers, simply showing a mysterious eye without telling you you should stop your ad blocker sounds like awful design.