I think the biggest problem about Google is not privacy. It's their way of ruining all sorts of businesses by offering services for free which only works because they cross-subsidize everything through their advertising business.

Consumers are not willing to pay for navigation system anymore because Google Maps is for free. People don't hire translators because Google Translate is for free. Office suites, eMail, mobile games, storage... all free just because companies blow billions of ad money into this corporation.