What does Facebook realistically expect to get out of this PR push?
Apple seems to be doing nothing legally wrong. So, I'm guessing FB is trying to sway public opinion. But, does the public really care that much about the health of small businesses who advertise on Facebook?
They may see their efforts to oppose Apple as seriously damaging to the public perception of Facebook, and so the PR campaign is an attempt to diminish that harm to their image.
Apple seems to be doing nothing legally wrong. So, I'm guessing FB is trying to sway public opinion. But, does the public really care that much about the health of small businesses who advertise on Facebook?