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> I think I was doing myself a disservice

Were you able to run a data comparison in terms of users/time on site/number of pages etc. I would assume that this in itself would clearly tell you if the ads were harmful or not.

> I don't see how font styles and colors affect the cost of the website

What I mean by this is that when you visit a site with these native ads, the ads themselves would have to adhere to strict design requirements laid out by the publisher. The idea being that it is less intrusive for the overall UX which in reality should limit the problems you mentioned in terms of 'quality'.

The neon, 90's style banner ads are very off putting when you browsing a site, which is what the above is trying to combat.



Here,s what I mean by that:

I,ve gone through all the effort of writing my content... Publishing my content... I have been blessed with a visitor who is interested in what I have to say... Joy!

I want them to read what I have written, potentially changing their life for the better. It would be a great honor and privilege, in fact. It is the main reason I write.

If I had a choice between that and a ten-dollar clickthrough to an affiliate, I would not make the trade. It may not seem like an either-or choice, but it is.

Their time is also very limited, it is the scarcest resource any of us have, and their attention span is fickle. Even if their attention strays for a split-second by looking at the ad, I have already lost them, potentially to never have them again.

I don,t need data to tell me that anything extraneous I put on the page is competing for attentiom with the content which brought the being reading it in the first place.




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