I was just aiming for the cornerstone of your argument
> cross-device upgrade pricing was very common
Perhaps from within the industry having a lateral path was a common denominator, something every company had, and in that definition, it may have been "common", but not from a consumer perspective. The opportunity to buy PC software for a Mac was quite unusual for a consumer. There are still plenty of full time Windows folks thinking about getting Macs and asking their friends "Will I be able to use <app> on it?". Maybe not in SF, but most of the people I work with (and we're talking doctors, military planners, etc) are still in a Windows world, at work and at home.
My argument mentioned Windows and Mac only because most people are more comfortable with that example. As end-to-end App Stores have only become popular recently on mobile, I only consider this conversation to currently apply there. However, the premise of the Mac App Store also /assumes/ a non-Windows-dominated world /by definition/, so I fail to see why you feel your comment attacks my argument... :(.
> cross-device upgrade pricing was very common
Perhaps from within the industry having a lateral path was a common denominator, something every company had, and in that definition, it may have been "common", but not from a consumer perspective. The opportunity to buy PC software for a Mac was quite unusual for a consumer. There are still plenty of full time Windows folks thinking about getting Macs and asking their friends "Will I be able to use <app> on it?". Maybe not in SF, but most of the people I work with (and we're talking doctors, military planners, etc) are still in a Windows world, at work and at home.