It's poking at a particularly exploititive aspect of game design, which is more prevelant in a certain segment of the game industry. It seems aimed squarely at the developers who aim to exploit their customers, not the customers themselves (the snide comments about those gamers are clearly intended to show what the author thinks these developers think of them, not what the author thinks).
I don't think it is. I think it's teasing the companies that try to exploit these gamers and how the author believes those companies view these gamers as something to be exploited.
