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> Dropbox could have carved out a niche for itself as a platform for backup and sharing of files

Serious question - hasn't it? I know there are other players in the space, but it's absolutely the #1 solution I think of.



Being the best in a completely commodified area is tough, especially when that solution set is thrown in for free in the world's most popular productivity platforms-- Office 365.


Absolutely, but my point was it can't stop there. It has to keep trying a whole bunch of stuff to try to become more than just that.




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