I remember this as well but can't find it via searching.
Was a fallacy along the lines of 'we only have to sell to one percent of China to make billions, anyone can sell anything to one percent of a country', but in reality it never works out due to factors like shipping and getting a foothold among the many established companies.
If someone could cite the name of the economic theory it would be super appreciated.
Edit: so I was thinking of this one[1], which I believe speaks to where this theory originated, and was known as 'Chinese Math' which is apparently re-invented every year by someone, but glad you found the one you were thinking of GP.
Was a fallacy along the lines of 'we only have to sell to one percent of China to make billions, anyone can sell anything to one percent of a country', but in reality it never works out due to factors like shipping and getting a foothold among the many established companies.
If someone could cite the name of the economic theory it would be super appreciated.
Edit: so I was thinking of this one[1], which I believe speaks to where this theory originated, and was known as 'Chinese Math' which is apparently re-invented every year by someone, but glad you found the one you were thinking of GP.
[1] https://www.businesspundit.com/please-stop-with-your-chinese...