> Some people around me felt that my experience bootstrapping my last business should be enough to close seed funding, but the only thing that helps close funding is the fear of missing out on your deal. I witnessed this first hand after we launched to #2 on Product Hunt. We got some good inbound investor interest, but I couldn't create the pressure needed to close funding - there was no forcing function like the demo day.

TIL, makes a ton of sense but for some reason not the most obvious thing to a non-founder / VC.