As far as I'm aware, working for prestigious companies will always be prestigious. I don't think that will ever go away, for any industry. I don't think it's necessary, though.

Unfortunately there is still pressure to work on open source projects and/or blog about programming-related things in one's free time. I think this article has a lot of bad opinions from someone who works way too much, and expects other people to work full work weeks (or 90+ like them) and still do personal projects on the side.