I think we need to look at the impact of the recent Apple ID and chrome / firefox changes.
If it becomes harder for a the ad network ecosystem to track a person across sites, then sites that provide commercial intent (amazon) or provide first party access to self selecting groups (ie car magazines, Wall Street Journal articles on cars)
If apple can stop ad networks selling "people who read the FT" at half the price that FT charges, then mainstream media might be able to claw back what Google and facebook took.
If it becomes harder for a the ad network ecosystem to track a person across sites, then sites that provide commercial intent (amazon) or provide first party access to self selecting groups (ie car magazines, Wall Street Journal articles on cars)
If apple can stop ad networks selling "people who read the FT" at half the price that FT charges, then mainstream media might be able to claw back what Google and facebook took.