You'd be surprised how often the people who are supposed to be good at ads aren'... | Hacker News

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		someguyorother on March 28, 2021 \| parent \| context \| favorite \| on: Does Amazon make more from ads than AWS? You'd be surprised how often the people who are supposed to be good at ads aren't. Organizational inefficiency explains a lot of it: https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h...

jefftk on March 28, 2021 [–]

That may happen in many companies, but I'd be very surprised if it happens with remarketing ads and Amazon? Performance-based advertising with solid experiments that appropriately consider both counterfactuals and long-term user value is one of their core strengths.

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