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I think you're misunderstanding where many of these ads _are_. They're on Amazon itself. Search for anything on Amazon, and you're going to see sponsored listings in the search results. Look at a product page, and you'll see competing offerings.

I've got some novels up on Amazon and it is totally accepted within the indie author community at this point that Amazon ads can absolutely be worth it.



In fact, pay to play has been the requirement for some time now. Organic discovery is long gone. It also effectively lowers net book margins.

Got me to thinking that I'd like a way to signal Google that my intent is either info or buy. Now it's all buy and the results suffer.




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