> most people under 40 today have grown up watching the surveillance industry establish itself
I'm not sure "watching" is the correct word.
> those with any consciousness of their own vulnerability want to take action to minimize their surface area
This is a pretty small minority, as demonstrated by the number of people that continue to use Google and Facebook properties by choice (refering to their actual services, not their pervasive tracking around the Internet at large)
> firefox with container extensions
As a more-technical-than-average person, my experience is that attempting to get all Google services running in a specific google-only firefox container is a non-trivial and extremely painful experience, as there doesn't appear to be a way to simply add *.google.com to the 'always open in this container' list, so each subdomain needs to be added individually. And then youtube.
> adblockers
Adblocks can break the check-out flow on multiple ecommerce sites. "Don't shop there" doesn't fly when that's the only online outlet that has the shoes she wants. What's the workaround? Spend a while working out what's causing the flow to break, and find a way to explicitly whitelist that domain for that site? Nope, just disable the adblock entirely and hope you remember to re-enable it once you're done.
I'm not sure "watching" is the correct word.
> those with any consciousness of their own vulnerability want to take action to minimize their surface area
This is a pretty small minority, as demonstrated by the number of people that continue to use Google and Facebook properties by choice (refering to their actual services, not their pervasive tracking around the Internet at large)
> firefox with container extensions
As a more-technical-than-average person, my experience is that attempting to get all Google services running in a specific google-only firefox container is a non-trivial and extremely painful experience, as there doesn't appear to be a way to simply add *.google.com to the 'always open in this container' list, so each subdomain needs to be added individually. And then youtube.
> adblockers
Adblocks can break the check-out flow on multiple ecommerce sites. "Don't shop there" doesn't fly when that's the only online outlet that has the shoes she wants. What's the workaround? Spend a while working out what's causing the flow to break, and find a way to explicitly whitelist that domain for that site? Nope, just disable the adblock entirely and hope you remember to re-enable it once you're done.