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How do you "talk to your users"?

1. By getting "distribution", which means people buying, or considering buying, your product or service by visiting your web site, taking sales calls, etc.

2. Then you talk to these people who bought (or didn't buy) your product or service about why or why not. This can be via email, chat, phone, survey, etc.

How do you get "distribution"?

1. You buy it with money (ads, etc) if you have the money to do so (it's not cheap).

2. Or you farm for it on someone else's platform (SEO, media stories, etc) if you have more time than money.




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