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Well, content is targeted by audience type, and the headlines reflect that?


Exactly. “One weird trick for maximizing return on equity” doesn’t really work for the WSJ.

“Man bites dog” is appreciated by Post readers.


"Don't tell me about the press. I know exactly who reads the papers. The Daily Mirror is read by people who think they run the country; The Guardian is read by people who think they ought to run the country; The Times is read by the people who actually do run the country; the Daily Mail is read by the wives of the people who run the country; the Financial Times is read by people who own the country; the Morning Star is read by people who think the country ought to be run by another country, and the Daily Telegraph is read by people who think it is."

"Prime Minister, what about the people who read The Sun?"

"Sun readers don't care who runs the country, as long as she's got big tits."




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