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> If you include SD card expansion storage it's harder to upsell people on the larger more expensive storage options because usually SD cards are cheaper than the equivalent sized storage in a phone

Another argument against SD cards is that a lot of stuff people do on their phones requires a certain baseline performance, e.g. 4K60 video recording, burst photography etc.

Other stuff like fast loading of apps from disk isn’t necessarily required, but reflects poorly on the phone if it’s slow. It could also cause issues for games which might expect to be able to stream a lot of data from disk.

Of course, it’s perfectly possible to buy SD cards which are plenty fast enough to support this stuff but:

a. SD card speed classes are a bit of a nightmare even for techy people

b. 99% of people will just buy the cheapest card they can find on eBay, which is likely to be some knock-off crap

Throw in the fact that no expandable storage forces people into a purchase-time upgrade with a hefty markup applied and it’s not hard to imagine why it’s all but disappeared.



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