There is no reason to give billion dollar companies with a staff of thousands of full time workers which have meetings in which professional designers meet with professional decision makers to approve of each step in a web store before it goes live the benefit of the doubt instead of the customer who spends 2 minutes in a web form.
It has a big old buy now option that you are obviously supposed to click in place of the small text that says see plan and pricing details.
When you click buy now you are taken to what ought to be familiar to most people as a shopping cart pattern. On the entire left side is just a spot to put your email and a button designed to draw your attention below it that says continue to payment. Most people are going to read it from top down and not glance much at the item they have put in their cart.
If they do they may notice a drop down in the description of the item in their cart with black on grey text that says annual plan, paid monthly in the description of the item you are already buying where people are much less likely to attend to this detail.
If they click the drop down they may note the options but more likely we are already passed this screen and onto the next one.
If you put a nonsense email in and click proceed to payment you will notice, you know or not, text in 6 point font at the bottom.
In light text that on a 24" 1080p screen is 9 pixels high or about 0.098 inches tall
> By clicking "Agree and subscribe," you agree
In bold same size it says
> You will be charged US$52.99 (plus tax) monthly and at the end of your one-year term, your subscription will automatically renew monthly until you cancel (price subject to change). No annual commitment required after the first year. Cancel anytime via Adobe Account or Customer Support.
Now again in light text it says
> Cancel before Apr 26, 2021 to get a full refund and avoid a fee
If you had no economic interest and your job was to be as informative as possible you would allow the user to click the product which would take you to a product page wherein it would list 3 options with separate descriptions where you would add the desired item to the cart. This means that you would affirmatively choose that option instead of having the default in a drop down positioned so many wouldn't attend to it at all and you wouldn't mention the fee in tiny font on the payment screen. It would be fully specified in body text with a check box saying something to the effect. I acknowledge that if I cancel before the one year term I will be charged a fee of up to n dollars. If you check it you would be able to add the item to your cart and pay for it secure in that everyone knew what they are buying.
It doesn't work like this because deceiving people is good for business.
WinRed, a political organization in support of the former president, used a series of increasingly deceptive interface patterns that have provably awful publicly disclosed refund rates. They also used increasingly deceptive interface methods and emotional statements to sell the idea. [2] https://www.nytimes.com/2021/04/03/us/politics/trump-donatio...
If anything Adobe should be regarded for only using deceptive financial practices and not trying to sell some sad story if we don’t give it to them.
Even if you bother to read the small print, it appears to be written to be deliberately misleading. Instead of positively saying that one enters an annual commitment, it only says that there is "No annual commitment required after the first year". "Cancel anytime" suggests you can stop your contract, not that you have the option to pre-pay the remaining months and forfeit your access.
If you can proceed to buy something and not even bother to read the first word of the product name, which is "Annual" -- you can't claim to be cheated.
If it looks dishonest it probably is. On this page https://www.adobe.com/creativecloud/plans.html I see an entry for all apps. The description is like so.
All Apps
US$52.99/mo
It has a big old buy now option that you are obviously supposed to click in place of the small text that says see plan and pricing details.
When you click buy now you are taken to what ought to be familiar to most people as a shopping cart pattern. On the entire left side is just a spot to put your email and a button designed to draw your attention below it that says continue to payment. Most people are going to read it from top down and not glance much at the item they have put in their cart.
If they do they may notice a drop down in the description of the item in their cart with black on grey text that says annual plan, paid monthly in the description of the item you are already buying where people are much less likely to attend to this detail.
If they click the drop down they may note the options but more likely we are already passed this screen and onto the next one.
If you put a nonsense email in and click proceed to payment you will notice, you know or not, text in 6 point font at the bottom.
In light text that on a 24" 1080p screen is 9 pixels high or about 0.098 inches tall
> By clicking "Agree and subscribe," you agree
In bold same size it says
> You will be charged US$52.99 (plus tax) monthly and at the end of your one-year term, your subscription will automatically renew monthly until you cancel (price subject to change). No annual commitment required after the first year. Cancel anytime via Adobe Account or Customer Support.
Now again in light text it says
> Cancel before Apr 26, 2021 to get a full refund and avoid a fee
If you had no economic interest and your job was to be as informative as possible you would allow the user to click the product which would take you to a product page wherein it would list 3 options with separate descriptions where you would add the desired item to the cart. This means that you would affirmatively choose that option instead of having the default in a drop down positioned so many wouldn't attend to it at all and you wouldn't mention the fee in tiny font on the payment screen. It would be fully specified in body text with a check box saying something to the effect. I acknowledge that if I cancel before the one year term I will be charged a fee of up to n dollars. If you check it you would be able to add the item to your cart and pay for it secure in that everyone knew what they are buying.
It doesn't work like this because deceiving people is good for business.