> "[..] use my visitors data for advertising and surveillance [..]"
..and to improve a search engine empire that is arguably the basis for the majority of their ad business and which is already a factual monopoly.
If you successfully avoided giving Google your visitor traffic data so far (by passively avoiding Google analytics, fonts, maps, etc.) then from now on you will have to take active steps to keep their fingers out of your cookie jar.
I meant that you have to do something to use Google Analytics, Fonts, etc. If you do nothing you don't give data to Google. With FLoC this changes. If you do nothing you are complicit in sending your user data to Google. If you want to avoid it you actively have to add a header to your site.
..and to improve a search engine empire that is arguably the basis for the majority of their ad business and which is already a factual monopoly.
If you successfully avoided giving Google your visitor traffic data so far (by passively avoiding Google analytics, fonts, maps, etc.) then from now on you will have to take active steps to keep their fingers out of your cookie jar.