> People obviously don't just want cheap food, given the success of Whole Foods.
Whole Foods is only able to exist in a tiny portion of markets consisting of the top quintiles of income and wealth. A simple search on Maps shows it’s not available for 80%+ of people in a city.
And even then, it had to sell to Amazon because it wasn’t doing so hot. Most Americans can’t afford anything but cheap, or one level up from cheap food.
Whole Foods is only able to exist in a tiny portion of markets consisting of the top quintiles of income and wealth. A simple search on Maps shows it’s not available for 80%+ of people in a city.
And even then, it had to sell to Amazon because it wasn’t doing so hot. Most Americans can’t afford anything but cheap, or one level up from cheap food.