Actually, Facebook generates a great deal of revenue via advertising. That said, I will concede that the ad based Web 2.0 business model has yet to be tested in an economic downturn. This is something that could leave a Web 2.0 company at the whim of unscrupulous hedge fund managers in the public markets. If their revenue proves to be susceptible to downturns, it will be a less than happy time for Bay area employees. Still, perhaps these companies will be able to come up with a new revenue generating product line. I know that most Web 2.0 entrepreneurs can trot out a list of other "business models" a mile long. However, the issue with them is that they generate revenue in the millions in 'best case' scenarios. What the markets would be looking for is revenue in the hundreds of millions, or billions. At a MINIMUM tens of millions in the 'worst case' scenarios.
I think that Facebook has the best chance of ALL of the Web 2.0 sites to make a run at the public markets. Maybe they can charge the users for access later. Or perhaps they can charge all of the developers for access to the platform API. Maybe they will make contracts with advertisers that span YEARS while the internet ad boom is hot. That way they will still have money to get them through to the next ad boom. There are a lot of things they could do.
Maybe Facebook is even more clever than I gave them credit for. What if they use the platform to stage different features, all implemented by different companies, and some of these companies are WILDLY successful in charging a price for their product. Facebook could buy these companies or replicate the services and boom, they have another revenue line.
You asked for a scalable business model, they have one. They're profitable and they are more than likely breaking a million or two in earnings already.
If you aren't interested in an intelligent conversation, go read digg.
Facebook will go the route of myspace will go the route of friendster will go the route of Yahoo! Geocities. That's the problem. Throw them away, and a million clones will fight for their place. Meanwhile, Proctor and Gamble still sells rendered hogfat for billions a year.
I have yet to see any true ipo-able web business to appear so far. When i mean truly ipo-able, i mean it has a REAL business model and one that can scale to billions. Something like Paypal or Ebay. Let's face it, Youtube, Facebook are all toys. They have eyeballs but no scalable business model.
The best hope i've seen so far is Prosper.com. It doesn't have the massive eyeballs yet but hey, at least their biz model is scalable.
Does this mean that all the good billion-dollar ipo-able web ideas have been taken up? Is this it?
A startup doesn't have to be IPO-able to be viable. It doesn't have to need VC to be viable. Working to show a large employer that you're worth a large "sign-up bonus" is a perfectly valid reason to start a startup.
Starting startups is more about mindset and lifestyle choice than about the current project being monetizeable.
You're worrying too much about respect a company gets. It's not about that.
If a company makes a billion dollars selling retarded pink web2.0 bunnies while you built high power laser communication systems and made one tenth that -- as a company, they have won.
There are ad based companies that make far more income than non-ad based.
I've come to the conclusion that advertisers and many websites can get far more money out of people than either can individually. I don't like it either, but that's how it seems to be working.
I've been thinking about this a lot lately. It would be nice to see some actual numbers.
I think that Facebook has the best chance of ALL of the Web 2.0 sites to make a run at the public markets. Maybe they can charge the users for access later. Or perhaps they can charge all of the developers for access to the platform API. Maybe they will make contracts with advertisers that span YEARS while the internet ad boom is hot. That way they will still have money to get them through to the next ad boom. There are a lot of things they could do.