> class-action lawsuits over the meaning of the words “rent” and “buy.”
Ohhhhh this is great news! This has been a personal soap box of mine for years and years.
I really hope that the outcome will be that going forward at least, these words won't be used lightly anymore for risk of false advertising lawsuits. That should take care of a bunch of the "just rent it" business models that on second thought aren't really what the customer wanted at all. Well, I may be wrong about it. Maybe the world really doesn't care. In which case, at least language will be re-joined with reality in this case.
Edit: and at the risk of starting a fire here, this might also call into question some practices by the likes of Tesla and John Deere
this is also something that im sure many friends of mine are tired of me talking about. "buy/purchase it now!" buttons are far more effective marketing-wise than "license it now!", which is one of the reasons why these companies are going to hang on with all the claws they've got.
Couldn't companies just put "Licence to watch..." in small print above the name of the movie/item and then still say "Buy now!" on the button, because you are buying the licence?
In countries with consumer law, no. For example, where I live (Australia), it's absolutely unambiguously illegal to mislead the consumer. It's pretty obvious to everyone that putting "BUY!" in 72pt font and then a tiny "...a limited-time license" somewhere else on the page is misleading, as the word humans use for that is "rent", and therefore it would be false advertising.
Ohhhhh this is great news! This has been a personal soap box of mine for years and years.
I really hope that the outcome will be that going forward at least, these words won't be used lightly anymore for risk of false advertising lawsuits. That should take care of a bunch of the "just rent it" business models that on second thought aren't really what the customer wanted at all. Well, I may be wrong about it. Maybe the world really doesn't care. In which case, at least language will be re-joined with reality in this case.
Edit: and at the risk of starting a fire here, this might also call into question some practices by the likes of Tesla and John Deere