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Maybe what people should do is "buy" the movie on itunes, watch it and then do a credit card charge-back (possibly for e.g. 90% of the amount) with the justification that they read the terms in detail and realised that they are just renting not owning the media.

Obviously if only a couple of people would do it, there would be no effect except them getting their accounts suspended. However, it would be very interesting how this would pan out if a very large number of people would do it. How would apple react and how would the credit card companies react. Maybe someone should start a campaign to do just this.



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