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> This could simply mean Google is requiring chips with hardware VP9 support

Almost definitely what they want but that isn't benign. There's very little user benefit here (lower bandwidth costs IF you're on a metered connection which is a tiny % of people) and lots of benefit to google/youtube (lower bandwidth!) and lots of extra cost to roku (these chips will cost more, at least in the short term). So google is basically forcing Roku to spend money to save google money.

That said, VP9 isn't just a good idea for Google. It's a good idea for everyone doing video delivery. Google and everyone else shouldn't be strong-arming Roku into deploying VP9-capable hardware they should be finding ways to help. Buy a billion dollars worth of VP9-capable chips for the next Chromecast on the condition that they cost no more than 10% more than H264-chips and the manufacturer agrees to sell to anyone at that price... or... something.



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