As a customer, I can tell a lot about a company's culture by:
- Their sales process. (Is it high pressure? Do they know what they're selling? How do they handle aspects of their product/service that is weak relative to competitors?)
- Who is actually targeted by the sales process. (Do they actively try to court technical individual contributors, or do they try to bypass them and pitch directly to leadership?)
- Their support process. (Do the support reps know the product? Are escalations handled quickly? Are conversations organic, or is it so scripted that you may as well be talking to a robot?)
- General product development. (Are product iterations delivered to market in a timely and consistent manner? Is it a quality product [i.e., does it work as advertised]? Does it seem like there's a consistent vision and design language for the product?)
- General employee sentiment? (Do you have a long-term company contact, or does it seem like your contact changes on a monthly basis? What's the general mood of the people you interact with [i.e., one person may just be having a bad day, but a consistent coldness suggests something more systemic]? Are high-level people generally leaving or joining the company?)
- Their sales process. (Is it high pressure? Do they know what they're selling? How do they handle aspects of their product/service that is weak relative to competitors?)
- Who is actually targeted by the sales process. (Do they actively try to court technical individual contributors, or do they try to bypass them and pitch directly to leadership?)
- Their support process. (Do the support reps know the product? Are escalations handled quickly? Are conversations organic, or is it so scripted that you may as well be talking to a robot?)
- General product development. (Are product iterations delivered to market in a timely and consistent manner? Is it a quality product [i.e., does it work as advertised]? Does it seem like there's a consistent vision and design language for the product?)
- General employee sentiment? (Do you have a long-term company contact, or does it seem like your contact changes on a monthly basis? What's the general mood of the people you interact with [i.e., one person may just be having a bad day, but a consistent coldness suggests something more systemic]? Are high-level people generally leaving or joining the company?)