In part because the cloud is just someone else's computer, and someone else's computer runs somewhere and is thus subject to human civilization and laws.
Bittorrent (in its traditional use case of piracy) is still as illegal as ever and still going strong. So are cocaine sales, as is Uniswap's giant permissionless unregulated/unregistered securities market.
I think perhaps people overestimate the ability to effectively regulate.
Why do companies think they can compete with internet payment services that don't have any of these arbitrary restrictions placed upon them?