Which is why "at least nothing had to die" as an argument falls apart pretty quickly as a reason for eating Beyond Meat burgers. Pretty much everyone has different lines on which animals they find acceptable to kill, and I don't think that most people care too much if an animal that has been bred specifically to be eaten ends up getting eaten. If people want to try the sympathy route to get people to switch to a plant based diet, I think they'd have better luck bringing up the poor living conditions frequently found in factory farming.