Not sure on any particular guide, but I learned a lot from the old #perfmatters push from Chrome, getting a deeper understanding of what the JS engine does when you create an object, where it lives, how it interacts with the garbage collector and so on would be a good thing to learn about. Also it's generally only worth considering optimization for things that store a lot of data like arrays/maps. I don't see why these techniques wouldn't be good in the long term.

I definitely agree that it's easier to make webapps that consumer much more memory than it is using a lower-level language like C++, unless you're being careful.