Simple, beautiful app solving a real pain point. Kudos to OP and team!
I have some general questions, not directly related to the product, but rather, the company:
- How long has it been since you released the product? I’ve always been curious as to when exactly in a product’s lifecycle that HN Launches occur. Certainly seems to skew towards somewhat established companies.
- You have some great names using your product! Did you market to specific teams within these companies or to the company as a whole? I’d love to learn how you went about successfully acquiring these “big fish” customers as a young product and company.
- We released first released our web-app and Figma plugin around a year ago, right at the end of our YC batch (Jo and I went into YC pre-product). Our developer integrations (API/CLI/SDK and Developer Mode) were released 2 months ago.
- All of our customers (including larger enterprises) have actually found us organically! We were lucky to have the support of different design and content/UX writing communities from the start, and they were able to champion the tool on their teams. We've tried our best to be super hands-on with these teams, offering onboarding and support calls, shared Slack channels, and tips on selling Ditto to other stakeholders in the company. On some teams, however, we're definitely still working to expand outwards from content to design to EPD, especially with our new developer integrations.
- How long has it been since you released the product? I’ve always been curious as to when exactly in a product’s lifecycle that HN Launches occur. Certainly seems to skew towards somewhat established companies.
- You have some great names using your product! Did you market to specific teams within these companies or to the company as a whole? I’d love to learn how you went about successfully acquiring these “big fish” customers as a young product and company.
Thanks