This is great, and I would ignore the people who complain about the UX being too difficult. The most profitable customer is people buying in frequently to online tournaments, for whom this all makes complete sense. The regular casual low-mid stakes customers spend hundreds of dollars per day or at least week on buy-ins easily, and you're gonna get a tonne of em to be comfortable paying $30/month.
I've played online tournaments for a month or two and can tell exactly what this is saying. So it's not exactly high level.
I would agree that people who understand the UX at first glance are part of the target market.
However, there are a lot of people (like me) who could be educated a little bit and would then be happy to use/pay for a tool like this. I wouldn't ignore these folks because they could increase the market size by 2-3x.
Por que no los dos? We want it to be great for you, too. Not sure if you saw, but we've written up this guide to help ease newer/more casual players in: https://www.floptimal.com/help#poker-basics
I've played online tournaments for a month or two and can tell exactly what this is saying. So it's not exactly high level.
Where did you get the data for this?