I'm wondering what made the group leaders adopt? Was it features? Trendy name and logo? Did it seem like the hip thing to do? Exclusivity / scarcity?
Older video: "Merchants of Cool" http://www.pbs.org/wgbh/pages/frontline/shows/cool/
Or look at a Goog search "marketing trendsetters | "trend-setter"
Lots of noise. The Merchants of Cool is a good relevant watch.
I'm wondering what made the group leaders adopt? Was it features? Trendy name and logo? Did it seem like the hip thing to do? Exclusivity / scarcity?