Effectively they're paid by the customers though. Investors will want to get their return on the money they invested regardless what happens. If they can't get their return they will simply invest in something else and the business never gets off the ground.
For example, if a corporation has no profit, common for startups trying to get off the ground, they pay no corporate income tax. This is the case because corporations pay income tax on profit not revenue. Having no corporate income tax would only shift that burden from the economic use case to elsewhere which is what happens with the FAANGs and multinationals. That elsewhere ends up as brick and mortar and individuals. BTW, tax fairness means lower as well. Brick and mortar and individuals would pay less if the FAANGs and multinationals paid fairly.
