hmm... Interesting. Well we basically helps groups manage their orders and inventories, in decentralized settings like research labs. We started targeting life-science researchers, given our background, but we have seen some interesting uptake in unexpected verticals.

For example, the Traffic Directorate for the City of London is using Quartzy for managing their assets. So we decided to go with more general copy but it is important to be on message and we will tweak it to be more clear about who could benefit.