It seems that the point of my comment failed to get across (I did try to make it more explicit initially, but the result sounded disparaging and I didn’t like it).

I get that the headline is constructed as and meant to be clickbait. But it somehow manages to fit that clickbait mold while being completely bland and boring. Something like “You won’t believe this weird thing neuroscientists can’t explain” (which wouldn’t have made it past the Atlantic editors, hopefully) at least makes an effort to convince you the article is interesting by outright telling you it is.