I can't believe this nonsense. This is Maoist at the core - it's requiring everything in our language and culture to be re-examined under a petty lens and for what? To appease people who could possibly complain about something? To me it sounds like cultural decay - when life is too good and consumer good are in abundance, petty people have to come up with new problems and dragons to slay to justify their $60,000 administrator salaries.