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A few points that caught my eye:

1. They have ~5% conversion from free to paid which seems like the top end of freemium apps (Range seems to be 2-5%) [0]

2. The business model section is interesting if you want to learn about SaaS / freemium models

3. Their web price is actually more than the iOS/Android price (83.88 v/s 80) which is surprising given that iOS has a 30% tax

[0]https://blog.hubspot.com/service/freemium



Possessing the business acumen of plankton, this Acquired.fm podcast episode helped me understand the origins of freemium, what's going on.

https://www.acquired.fm/episodes/season-3-episode-10-tencent




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