Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

>Advertising is not 'sleazy'. It works

The two are not mutually exclusive.

>it provides a service to both advertiser, publisher, and consumer

Given the number of advertizing channels, and the pool of products and services offered, the cost (in time) to the consumer, is rather high just to learn that X exists.

>Do you also consider online dating to be sleazy, or job posting sites? Because that's essentially what advertising is - matching a consumer interested in something, to an advertiser who provides something.

I'd agree that they are essentially the same if I had to go to "fast food" section of craigslist to find out what fast food joints out there, or the "auto insurance" section to find out that Progressive is a thing.

>I'm literally amazed at the naivety.

Say I accept your premise, that still doesn't negate the fact that there is enough advertizement in other mediums that all the virtues of it are already sufficiently met that adding advertizement to my websites don't create any value for the visitor.

I don't believe in the eradication of advertizement, just that it has reached a level of permeation that subjecting my visitors to even more of it is something I do not believe in.



> I don't believe in the eradication of advertizement, just that it has reached a level of permeation that subjecting my visitors to even more of it is something I do not believe in.

Most people can tune out things they're not interested in.

Just as you walk down a street, you are bombarded with shop signage, and you filter out the ones that interest you, and the ones that don't. You read a magazine, and when faced with an advert that's not relevant or interesting, you turn the page.

There are certainly people who do not have the ability to cope well with adverts on the internet, and for them, adblock exists.


Most people can tune out things they're not interested in.

Vermont is a tourist trap and as such doesn't allow billboards. Should they allow them and just tell the leaf-peepers to enjoy the scenery around the billboards? Or is the presence of advertizement, willfully ignored or not, still intrusive?

We don't allow advertizement in schools (well, thats eroding, but anyway..), I'm willing to bet your workplace isn't covered in advertizement posters and have an intercom and/or tvs constantly blaring ads all day unless you work a particularity shitty, most likely retail, job. Why not? If you could just decide to tune out the ads once and never worry about it again, why not?

Advertizing is a necessary evil. You can just say that. You don't have to justify it as a practice you (or others) engage in beyond that. No, I don't think its _evil_ evil, I'm just using the phase, but what I don't understand is that you seem to be arguing for it beyond its role as a necessary evil. Why do you? Are you defending it as a practice you have diluted yourself into beveling is good for everyone so that you don't have to feel conflicted about engaging in it? Are you just talking the talk to make a practice you engage in (and yourself as a user) look better in the court of public opinion? Have you just swallowed the "if its profitable, it is therefore good in every metric" ideology hook, line and sinker? I really don't get where you're coming from.


"Vermont is a tourist trap and as such doesn't allow billboards. Should they allow them and just tell the leaf-peepers to enjoy the scenery around the billboards? Or is the presence of advertizement, willfully ignored or not, still intrusive?"

Sounds like it would conflict with Vermont's branding. In other words, for Vermont beautiful foliage is a far better inducement to get people to come and spend money than a bunch of signs with words on them.


> I'm willing to bet your workplace isn't covered in advertizement posters and have an intercom and/or tvs constantly blaring ads all day unless you work a particularity shitty, most likely retail, job. Why not? If you could just decide to tune out the ads once and never worry about it again, why not?

I work from home, and generally have the TV on all the time, showing me amongst other things, adverts. It doesn't bother me. In fact I find it very useful and interesting.

It's no more a necessary evil than "shops" are.

Shops are pretty much advertising. They connect a consumer to several manufacturers. They stock things you might want to buy. You go in, get bombarded with branding advertising products. You filter out the ones you want, and buy them. The shop gets a cut of revenue, just like a website gets a cut of any sale after a user clicks on an advert (Either directly, or averaged out to a per click/impression price).

Some people do hate shops as well. I've gone to the mall with people who find the whole experience absolutely horrible and uncomfortable. Personally, I love browsing round shops, seeing what you can find.


Shops are pretty much advertising. They connect a consumer to several manufacturers. They stock things you might want to buy. You go in, get bombarded with branding advertising products. You filter out the ones you want, and buy them. The shop gets a cut of revenue, just like a website gets a cut of any sale after a user clicks on an advert (Either directly, or averaged out to a per click/impression price).

Shops are pretty much advertising by their very nature. A shop without a stock of goods for you to buy wouldn't be a very useful shop.

Ignoring that weird anology, you seem to be arguing that since you personally enjoy advertising, then everyone else in the world should just deal with advertising all the time, because, well, speckledjim on HN doesn't really mind it all that much.

It's just not a very convincing argument.


No. I'm in no way basing this on my own preferences.

I'm basing it on data and numbers. If advertising didn't work, it wouldn't be a $multibillion industry.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: