This is a good idea and I wish you well. I would encourage you to think of gender in your marketing. Unfortunately there is a lot of sexism in home repairs, and I think many women would benefit from your service. I (a male) have several times had to get quotes for my mother (single), because she either can't get a good price or contractors will tell her she wants something else, or fail to see problems that need fixing. This could provide a bit more of a level playing field for women in this situation.
My wife did bathroom remodeling for a bit last year; she got some incredibly stupid examples of that from both customers and contractors, stuff you'd expect in a kindergarten. One of her contractors sent messages to others in the business in two counties about her employing a black man and how it would lower the standards of the trade to work with her.
Both my wife and her employee had known these people (the local contractors) for years from serving them at a hardware store, but going from retail clerk to independent business in their area made it an entirely different thing.
We want to level the playing field!! Similar to your experience, we've seen too many examples of homeowners receiving different prices or treatment based on gender, socioeconomic status, or other factors that have nothing to do with the underlying service. HomeBreeze eliminates this for our customers.
