Fair point. How about "Rap for white people" - a record label that only features white rappers for people that want to hear more suburban white-America culture expressed through rap? Still might ignite a firestorm, all it takes is one media outlet framing it as racist.
It might ignite a firestorm but this might too on more right wing channels (e.g. Breitbart), it's just that those channels aren't as represented in "mainstream" media