I’m on a phone and I simply can’t read it.

I can see that as a factor.

Do you not have a desktop / laptop on which you could read the article later?

I do, but I’m not going to go get it out just to read a pdf. It needs to be mobile responsive if there is a desire for people to read it on the devices they probably are usually on.

Thanks.

Just my own view, but I find that highly-recommended PDFs are often vastly more worthwhile reading than much of what is easily found in HTML format.

My preferred platform is generally an e-ink reader or tablet. At 8" or larger, they're quite good for reading most print-oriented material. My own is a 13.3" Onyx device, and I'm loving it.

They're much better for reading, and tend to reduce distractions.