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Fait point. I would also add: blame the AB test culture that has creeped in everywhere. I am pretty confident that the current layout of the Spotify UI is not the result of a design team but the outcome of hundreds of back-to-back AB tests (some of them coming out positive, to the benefit of the career of the ideator)


Good point. There's huge praise when an A/B test shows positive results. "Ship it, we've made the world better!"

So that feedback loop is going to incentivize short term thinking and small changes that might not be beneficial to the whole.


"it's only +0.65% clicks but zero is outside the confidence interval! let's ship it! ten more like these and we've reached our quarterly target!!"




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