Or rather, they're trying to align user behaviour. Since customers have very little choice in the matter (most popular SaaS products tend to resist commodification, so there's no equivalent competitor to jump to), these metric-driven approaches often effectively become PID controllers, driving user behaviours to a desired trajectory.
Or rather, they're trying to align user behaviour. Since customers have very little choice in the matter (most popular SaaS products tend to resist commodification, so there's no equivalent competitor to jump to), these metric-driven approaches often effectively become PID controllers, driving user behaviours to a desired trajectory.