You believe CP is evil. You believe privacy is sacred. You are Tim Cook. What do you do?
If this is a sincere effort, clearly Apple has failed to thread the needle. This announcement could also be a fumbled attempt to reframe what is already a common practice at the company, to get ahead of a leak. I heard from a friend who's related to an Apple employee that Apple scans the mountains of data on its servers, already, for "market research". The claims otherwise... marketing gambits
If this is a sincere effort, clearly Apple has failed to thread the needle. This announcement could also be a fumbled attempt to reframe what is already a common practice at the company, to get ahead of a leak. I heard from a friend who's related to an Apple employee that Apple scans the mountains of data on its servers, already, for "market research". The claims otherwise... marketing gambits