If you go by what Trump or Obama say its the most important thing. Not because they used it to generate Outcomes for everyone but because They are Good at using it to generate outcomes for themselves.
Nature discovering "Reach" is how we end up stuck with an "Endocrine system". Flood the whole body/system with a signal and hope for the best. Thats great in producing a pheremone driven anthill. Its not how we end up with a Nervous system and the Human Brain.
Understanding the difference between the 2 models is key to understanding where social media has actual value and where it does not.
If you go by what Trump or Obama say its the most important thing. Not because they used it to generate Outcomes for everyone but because They are Good at using it to generate outcomes for themselves.
Nature discovering "Reach" is how we end up stuck with an "Endocrine system". Flood the whole body/system with a signal and hope for the best. Thats great in producing a pheremone driven anthill. Its not how we end up with a Nervous system and the Human Brain.
Understanding the difference between the 2 models is key to understanding where social media has actual value and where it does not.