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What the hell did they think would happen?

Does anyone remember Tumblr? No? We’ve already experienced what it’s like for a brand to lose any relevance by abandoning the very community that made it successful.



> Does anyone remember Tumblr? No?

Yes? I check my Tumblr timeline pretty much every day - there's a lot of content there (and I only follow a handful of people.) Anyone suggesting Tumblr is dead is mistaken.

(And yeah, the daily posts are way down but that's after 8 years of neglect and mishandling. Any social network would suffer the same!)


Tumblr went from >1B valuation to ~3M right after it was announced. It wasn't the 8y of neglect that did it.


> Tumblr went from >1B valuation

Yahoo are not known for their savvy approach to acquisitions - they frequently paid well over the odds for the cachet of ownership until Verizon snapped them up.

> to ~3M right

But we don't know how much they were valued at when Verizon bought the Yahoo group in 2017. If they considered Tumblr only worth $3M then before they banned porn, then the porn ban has done nothing to the valuation. Anything else is just conjecture.


everything2.com has new content everyday. Long tail != top brand.


Alexa currently has tumblr.com at 114 and Tumblr report about 12M posts a day this year - I'd say that probably still counts as a "top(ish) brand".

For contrast, everything2.com is at 526113.


Not only is Tumblr still alive and well, I see screenshots of recent posts being passed around Twitter and Imgur regularly.

The idea that a) Tumblr was 90% porn before the ban, or b) Tumblr is now dead are both quite false.




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