this guy must be young, as he doesn't seem to remember how fucking awful the internet was before google (google search that is. he seems to take it for granted, as anything invented before i was born.. like running water... or electricity).

  I’m not saying that my code needs to save the world or support 
  humanitarian causes, but it should at least be something that I like, 
  or I would use, or that I care about.

and i am not just talking about how awful search was. remember punch-the-monkey ads? i feel like google adwords is the second greatest internet invention.

so i have to look at a couple of (non-intrusive, often related to my interest) ads, in order to pay for my access to any bit on information from anywhere in the world, in single-digit milliseconds?

and btw, google's self-driving cars? toootally about freeing-up more of your time to be able to watch even more ads -- because today, i don't look at ads (billboards) while i am driving..

(ask me why advertising is the only way to pay for a service like search at a scale like the internet -- with transaction costs and all that)