Yes, the average after purchase (AAP) would be greater than the average before purchase (ABP). However, the AAP of $10 is greater than the AAP of $X+1.
The question is to what extent the $X+1 purchases depress greater purchases, as well as to what extent the $X+1 purchases increase smaller purchases.
The answer can only be determined by actually testing it.
The question is to what extent the $X+1 purchases depress greater purchases, as well as to what extent the $X+1 purchases increase smaller purchases.
The answer can only be determined by actually testing it.