Let’s say it costs 5 billion to design a car (it goes as high as 6 billion) and another 2-3 billion to create all the molds and custom tooling and change over a factory. If you sell 10 million cars, that overhead costs $800 per car. If you sell only 1 million, that’s $8,000 per car. Some sports cars sell even fewer units than that. This is the biggest reason prices are higher.