If AMD at at 100% production capacity, why would they want to increase demand? Surely supplying validation samples could only hurt AMD in that situation (technical costs, disappointing the customer when the customer want to shift to production).

> why would they want to increase demand?

1. It's not mostly about the demand, but about maintaining good working relations with systems manufacturers.

2. Increased demand is not a daily thing. Positive reviews and manufacturer interests would likely hold for a while, effecting the next production planning cycle or what-not.

3. Counteract effects quelling demand.

4. They could theoretically avoid letting prices drop if demand is strong.

A business can always use more demand, even if all they use it for is raising prices.