Lol, you're talking as if it's unique to Facebook. Anyone with money and a modicum of technical expertise can make a messaging platform. The hard part is monetization.

> Anyone with money and a modicum of technical expertise can make a messaging platform. The hard part is monetization.

Facebook has clearly cracked the monetization problem.

Whatsapp’s opex was $13.5m with a revenue of $15.9m before they were acquired. [0]

0: https://techcrunch.com/2014/10/28/whatsapp-revenue/

Yes, in a way that cause this quagmire.

Anyways, the post I replied to was talking about the machinery, not the monetization.

Everyone somehow seems to be capable of anything. But in the end people end up using Facebook.

Most people in the world actually don't use Facebook for messaging. Messenger is second to WhatsApp.

There are dozens of software that can do worldwide instant messaging. It's ridiculous to think that that's why Facebook is successful. It's not, monetization and network effects are the reason, not being technically superior.